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MEET OUR FOUNDER

 A Visionary Architect of SME Success.

Wong Kee Wei

  • DBA Candidate (Universiti Sains Malaysia)
  • MSc Computer Science (University of Birmingham)
  • BBA (Brock University)

With over two decades of entrepreneurial excellence, Wong Kee Wei stands at the forefront of SME transformation. As the founder of Safetyware Group Berhad, a Bursa Malaysia-listed leader in personal protective equipment (PPE), he has dedicated his career to helping small and mid-sized enterprises scale with confidence and clarity.

His expertise spans:

Tech-Driven Innovation

Pioneered AI-powered EHS (Environment, Health & Safety) software and ESG compliance solutions tailored for SMEs.

Operational Scaling

Proven track record in turning local ventures into international success stories.

SME Advocacy & Mentorship

Trained and mentored over 500 SMEs through organizations like SAMENTA, MFMA, and various global innovation platforms.


Starting from humble beginnings in 2003, Mr. Wong bootstrapped his startup into a multinational powerhouse — growing its presence across Malaysia, Singapore, Australia, and Thailand. Under his leadership, Safetyware became a benchmark for operational excellence, innovation, and sustainable growth.

Beyond the boardroom, Mr. Wong is a passionate strategist, educator, and systems-thinker. His pursuit of a DBA reflects his commitment to continuous learning and evidence-based business leadership.

At Multifocal Advisory, Mr. Wong now channels his experience and energy into guiding other entrepreneurs through their own growth journeys — equipping them with the frameworks, strategies, and mindset needed to thrive in today’s dynamic business landscape.